American Red Cross Blood Drive
Each year, The Coca-Cola Company partners with the American Red Cross, to sponsor a blood drive at its Atlanta Office Complex. The goal was to create a clever campaign that would remind and encourage employees to donate. I was tasked with developing a new, refreshing design that speaks to the cause and sparks interest, while staying within the Coca-Cola brand standards.
I wanted to speak to the compassion of each person and created the tagline, "Do Something Amazing." This communicates that very rarely we have the opportunity to do something out of the ordinary, something incredible. Giving blood means saving a life, and that is amazing. The campaign was promoted through posters, digital signage and email. In addition, this piece won a Graphic Design USA Award.